Cookie · November 2026

2027
roadmap

Cookie knows who is real on crypto social. In 2027, we put that judgment inside the agents that run crypto marketing.

Roadmap

Prepared for exchange and ecosystem partners

cookie.fun

2026 was the year Cookie Pro went live.

When rewards-for-posting campaigns ended across the industry in January, we put the whole company behind one product. Cookie Pro is an AI analyst for crypto social data. It weighs every engagement by who made it, so teams see real attention instead of manufactured noise. Enterprise teams, from marketing agencies to L1 ecosystems, now pay for it.

10,000+
people signed up for Cookie Pro
250
free places taken by the day after launch, so we opened 100 more off-schedule

Shipped in 2026

  • Cookie AI. Ask in plain language, get a finished answer backed by Cookie's data.
  • Pro dashboards. Projects, creators and narratives, with signal, mindshare and farmer scores on every post.
  • Custom dashboards. Pick your own projects, creators and metrics. Cookie tracks exactly that.
  • Alerts. Telegram, Slack and Discord notifications when signal moves.
  • Cookie MCP. Cookie data inside Claude, ChatGPT and other AI tools teams already use.
  • Free tier. Opened in August, so anyone can try Cookie before paying.

Most social data tells you how many. Cookie tells you who.

An agent is only as good as the data it acts on. Three things make Cookie's data hard to copy, and no one else has all three.

1.2B+

Four years of scored history

1.2 billion crypto social posts indexed, 540,000+ accounts classified and an 842-million-connection social graph. An agent built today starts with no history. Cookie starts with four years of it.

200K+

Farming, seen from the inside

More than 200,000 creators posted in campaigns Cookie ran, so we have watched farming up close. Cookie's farmer model is trained specifically on inorganic engagement and scores accounts from 0 to 1.

Live

Already wired into AI

Cookie AI, the Cookie MCP and the Cookie API run in production today, and agents can already pay per request through x402. 2027 scales what works. It is not a rebuild.

How to read Cookie's numbers

Signal
Engagement weighted by who engaged, so a bot's like barely counts.
Smart followers
Followers who are themselves influential accounts.
Farmer probability
How likely an account engages for rewards, not interest. From 0 to 1.
Mindshare
A project's share of all quality-weighted attention in crypto.

Agents need to know who's real.

Agents are starting to run crypto marketing: finding creators, sending outreach, tracking campaigns. They act on whatever data they are given, and raw engagement is easy to fake. Cookie gives them judgment: who has real influence, who is farming, and what is rising before it peaks. Agencies are already asking to run their own agents on Cookie's API. In 2027 we build for them.

  1. The brief

    Find 20 credible creators for a DeFi launch

  2. Cookie

    Signal, farmer probability, smart followers and mindshare delta on every account

  3. The agent

    Ranks the shortlist, drafts the outreach, tracks the results

  4. The agency's stack

    CRM, outreach tools, Telegram, Slack

A live KOL Scout run is below.

Agent playbooks on Cookie

Agencies can build each of these today on the Cookie API and Cookie MCP. In 2027 they ship ready-made, then run hosted inside Cookie Pro.

  • KOL Scout

    Finds undervalued creators for a brief: rising signal, a dense smart-follower audience, low farmer probability. Drafts personal outreach for each one.

    Runs on signal, smart followers, farmer probability, mindshare delta

  • Campaign Agent

    Watches every post from hired creators, calculates CPM and CPE on real engagement, and flags farmed engagement while the campaign is still running.

    Runs on post-level signal, impressions, farmer probability

  • Narrative Scout

    Spots narratives gaining attention before they peak and matches them to a client's positioning.

    Runs on narrative tracking, mindshare delta

  • Deal Check

    Vets a project or creator before money moves: who engages, how much of it is farmed, how attention trended over 90 days.

    Runs on smart followers, farmer probability, attention history

KOL Scout, run on live data.

The brief: independent DeFi voices under 50,000 followers, farmer probability below 0.1, ranked by 30‑day signal, with founders and project accounts left out. These are the top five Cookie returned on 9 November 2026.

CreatorFollowersSmart followers30-day signalvs previous 30 daysFarmer probability
@tulipking32,9962,756256.1+710%0.05
@defi_monk21,8712,043209.3+174%0.00
@MSBIntel47,5771,107194.2+30%0.00
@Nomaticcap9,6811,352151.8+56%0.03
@Nick_Researcher9,620763142.5+160%0.00

Meanwhile, above 200,000 followers. Of the 60 highest-signal accounts with more than 200,000 followers posting about DeFi in the same 30 days, only 4 crossed 100 signal. The median scored 6.4. One of them, with more than 650,000 followers, carries a farmer probability of 0.67.

Pick by follower count and the budget goes to the wrong people. Pick by Cookie and it goes to the five above.

Source: Cookie API, DeFi narrative, 30 days to 9 November 2026. Terms defined in How to read Cookie's numbers.

Four quarters, one direction: agents.

In 2027, Cookie goes from answering questions to doing the work. One theme per quarter, each building on the last.

  1. Now

    Cookie Pro is live

    • Free tier open
    • Cookie MCP live
    • 10,000+ signups

  2. Q1 2027

    Open for agents

    • Self-serve agent API
    • First agent playbooks
    • Launch partners

  3. Q2 2027

    Cookie Agents

    • Hosted agents beta
    • Signal Audits pilot
    • AI marketplace listings

  4. Q3 2027

    Built for agencies

    • Agency workspaces
    • Agent partner program
    • Ask Cookie in Telegram

  5. Q4 2027

    Social meets on-chain

    • On-chain attention layer
    • Beyond Web3
    • 2028 roadmap

Q1 2027

Open for agents

Agencies are already asking to run their own agents on Cookie. Q1 gives them a proper way in, with the first partners live from day one.

  • Self-serve agent API

    Keys, agent-ready docs and usage-based pricing on the live Cookie API, so agencies plug their own agents in without a sales call. The same signal, farmer and mindshare data behind Cookie Pro.

    For agencies and builders

  • First playbooks: KOL Scout and Campaign Agent

    Ready-made agents an agency can run on day one. Find undervalued creators and draft the outreach, then track the campaign on real engagement.

    For agencies

  • Launch partners

    The first agencies, exchanges and ecosystems running Cookie agents in production, announced as joint launches with co-marketing on both sides.

    For partners

Q2 2027

Cookie Agents

Not every team will write code. In Q2, Cookie runs the agents for them inside Cookie Pro, and takes them to the stores teams already use.

  • Hosted agents, beta

    Pick a playbook, write the brief, set a schedule. KOL Scout, Campaign Agent, Narrative Scout and Deal Check run inside Cookie Pro and report to Telegram, Slack, Discord or any tool with a webhook.

    For teams and agencies

  • Signal Audits, pilot

    A report for exchanges, launchpads and funds on whether a project's attention is organic or farmed, built on the farmer scoring inside Cookie Pro.

    For exchanges and partners

  • AI marketplace listings

    Cookie agents and the Cookie MCP listed in AI assistant app stores and connector directories, so any team can add Cookie in a few clicks.

    For teams

Q3 2027

Built for agencies

Agencies run many clients at once. In Q3 they run Cookie and its agents per client, under their own brand.

  • Agency workspaces

    One account, many clients. Each client gets its own agents, dashboards and white-label reports.

    For agencies

  • Agent partner program

    Agencies and builders who ship agents on Cookie get co-marketing and a place in the Cookie agent directory.

    For partners

  • Ask Cookie in Telegram

    Cookie AI inside Telegram chats and communities. Ask about any project or creator without leaving the conversation.

    For teams and communities

Q4 2027

Social meets on-chain

Attention only matters if it turns into action. Q4 connects what people say to what wallets do, and takes Cookie beyond crypto.

  • On-chain attention layer

    See whether attention became new holders, volume or TVL, so agents and teams judge a campaign by the wallets it moved.

    For teams and exchanges

  • Beyond Web3

    Cookie's farmer detection and influence scoring for brands and agencies outside crypto. Any team that pays for attention needs to know who is real.

    For brands and agencies

  • 2028 roadmap

    A year-in-review scored against this document, and the plan for 2028.

    For everyone

Cookie goes where the work happens.

In 2027, Cookie's AI agents won't wait to be found. We are partnering with major players in Web3 and beyond, and putting Cookie's agents, data and AI tools in the marketplaces, app stores and platforms teams already use.

Major partnerships and collaborations

Joint launches built around Cookie's new AI products: co-branded agents, shared campaigns and integrations announced through the year.

e.g. exchanges such as MEXC, L1 and L2 ecosystems such as BNB Chain and Base, launchpads, leading Web3 marketing agencies

Distribution in Web3

Cookie agents and data in ecosystem app hubs, agent directories and launchpad toolkits, so every new project can vet attention and creators from day one.

e.g. BNB Chain and Base ecosystem hubs, AI agent directories, launchpad partner toolkits, Telegram Mini Apps

Distribution beyond Web3

Cookie in AI assistant app stores, MCP and connector directories, and the work tools teams live in. Farmer detection and influence scoring are useful to any brand that pays for attention.

e.g. ChatGPT apps, Claude connectors directory, MCP registries, Slack Marketplace, Zapier

Already started. MEXC x Cookie: a joint new-user campaign with up to 150 USDT in rewards, November 2026.

Partners announced every quarter. Each quarterly report names the partnerships and listings shipped that quarter.

Built on what already runs.

Every 2027 release extends a system that is in production today. One theme per quarter, quarters instead of dates, and progress reported in public. If something moves, the quarterly report says so and says why.

Quarter2027 releaseAlready running
Q1Self-serve agent APICookie API, Cookie MCP
Q1Agent playbooksCookie AI
Q1Launch partnersMEXC x Cookie campaign
Q2Hosted agentsCookie AI, alerts
Q2Signal AuditsFarmer model, Cookie AI reports
Q2AI marketplace listingsCookie MCP
Q3Agency workspacesCustom dashboards, team seats
Q3Ask Cookie in TelegramCookie AI, Telegram alerts
Q4On-chain attention layerCookie's on-chain indexers
Q4Beyond Web3Cookie Pro, farmer model

Reported every quarter

Starting Q1 2027, in a public progress report.

  • Releases shipped against this roadmap
  • Signups and active users
  • Partnerships and marketplace listings live
  • Enterprise teams on Cookie Pro
  • Agents and API calls running on Cookie