EthCC, held this year in Brussels, has established itself as a must-be conference for the builders in the Ethereum ecosystem. It’s a place where people come together to discuss new tech, talk IRL with long-term partners, and maybe share some alpha ;)

Here are the main points from this year's conference:

Growing Strength of Layer 2 Solutions

A significant focus at EthCC was the expansion of the Layer 2 (L2) ecosystem. L2 solutions aim to make Ethereum faster and more efficient. We met many L2 developers, each offering unique approaches to improving the Ethereum network. Cookie3 holds a strong commitment to multichain future with over 20 EVM blockchains already integrated, so it was exciting to meet new builders in the space.

New Trends: dePIN and Restaking

Beyond the usual buzz around meme coins, two new trends stood out: decentralized physical infrastructure networks (dePIN) and restaking. These areas are becoming more important as the community looks for practical and scalable blockchain solutions. Our team is prepared for these changes, thanks to our integration with 20 EVM blockchains and partnerships with Aethir and InceptionLRT. This readiness allows us to support the latest innovations and trends in the industry.

Shifts in Web3 Marketing

Web3 marketing continues to heavily rely on Key Opinion Leaders (KOLs). However, there's increasing awareness of the risks, such as fake engagement from bots. This is where Cookie3's KOL quality score in the Cookie3 Affiliate program is crucial. It helps Web3 marketers make better decisions by providing data-driven insights, ensuring campaigns reach real and engaged audiences.

A Hub for Global Collaboration

EthCC is not just a European event; it attracts builders from all over the world, including the United States, Asia and Middle East. This international mix of attendees enhances the exchange of ideas and collaboration, making EthCC a truly global event.

The Value of In-Person Connections

Even though the Web3 space is primarily digital, the need for personal connections is still strong. We co-sponsored three side events for crypto journalists, Web3 marketers, and KOLs. These gatherings highlighted the importance of in-person interactions for building trust and collaboration. Meeting face-to-face helps strengthen relationships and fosters a sense of community beyond the digital world.

Conclusion

EthCC 2024 highlighted the growing L2 ecosystem, new trends like dePIN and restaking, and evolving Web3 marketing strategies. It also showcased the importance of global collaboration and the value of in-person connections. 

Next stop? EthWarsaw and more to be revealed spoon…