TL;DR

What’s the $COOKIE token powered by CookieDAO?

Why do users participate in airdrop campaigns?

How to earn passive airdrops when staking $COOKIE?

Airdrops from Cookie3 Analytics: Airdrop Shield Fees

Airdrops from Cookie3 Affiliate: Platform Fees and KOL Rounds Tokens

Airdrops from Cookie3 Score: Rewards Distribution Fees

How to buy the $COOKIE token?

How to stake $COOKIE?

Why do holders stake $COOKIE for airdrops?

What's the $COOKIE token powered by Cookie DAO? 

The $COOKIE token is a utility and governance token within the Cookie Ecosystem created through a strategic partnership between Cookie3 and Cookie DAO. It is a MaretingFi token, which preserves the $366B digital marketing value and helps distribute it fairly across the engaged users of the Web3 ecosystem. As a medium for fair marketing value exchange, the $COOKIE token finds utility across three Cookie3 platforms from which it gathers value that is then distributed to stakers as airdrops.

Over 250 dApps, including Trader Joe, WOOFi, Polkastarter, and Mantle, are part of the Cookie Ecosystem. This means their marketing value is already part of what the Cookie Ecosystem is capturing and $COOKIE is distributing.

Why do users participate in airdrop campaigns?

Airdrops are a great way for projects to get promoted and reach new users. 

Firstly, they incentivize users to get to know new projects by participating in social media activities, following projects on Twitter, being active in Discord, or even getting familiarised with projects’ ecosystems and tenets before the launch. 

Secondly, airdrops mean free tokens, which are attractive rewards that lower the barrier of entry into a project’s ecosystem and incentivize airdrop participants to further engage in the ecosystem, utilizing the airdropped tokens.

How to earn passive airdrops when staking $COOKIE?

The partnership between the Cookie DAO and Cookie3 has allowed $COOKIE to collect tokens from businesses using the three Cookie3 platforms. The accumulated tokens are then redistributed to the $COOKIE stakers, as active users supporting the Cookie Ecosystem.

$COOKIE aggregates tokens for airdrops in the following ways:

Airdrops from Cookie3 Analytics: Airdrop Shield Fees

Cookie3 Analytics is the leading Web3 marketing analytics tool with an AI Data Layer used by over 250 dApps. As part of the solution, Cookie3 has developed the Cookie3 Airdrop Shield, an AI and analytics-based tool that helps projects determine bots and Sybil attackers participating in an airdrop. Projects that utilize the Cookie3 Airdrop Shield can prevent up to 70% of their airdrop from going to bots and Sybil attackers. 

When a project excludes bad actors from receiving an airdrop and distributes the ‘saved’ tokens to quality participants, the Cookie3 Airdrop Shield fee constitutes a proportion of the ‘saved tokens. The collected fee is then distributed to the $COOKIE stakers as airdrops.

As even the largest projects struggle with botted airdrops, Cookie3 Airdrop Shield is becoming a widely adopted solution and an industry standard. That means $COOKIE stakes will earn passive airdrops from the majority of airdrops conducted by new and established Web3 projects.

Airdrops from Cookie3 Affiliate: Platform Fees and KOL Rounds Tokens

Cookie3 Affiliate is the largest Web3 KOL aggregator and a KOL rounds launchpad with access to over 18K Web3 KOLs with a total follower base of 405M+. The $COOKIE collects tokens from airdrop from Cookie3 Affiliate in two ways:

1. Platform Fees: Businesses can utilize Cookie3 Affiliate to access a broad KOL base, launch referral campaigns, and reward KOLs for quality users they bring to the projects’ ecosystem in USDT, NFTs, or native tokens. Cookie3 collects platform fees from the rewards distribution and withdrawal mechanisms and drives these tokens to Cookie DAO, which then airdrops them to $COOKIE stakers.

2. KOL Rounds Token Fees: Cookie3 Affiliate is the first KOL rounds launchpad, with multiple KOL rounds and SAFTs in one place, one KYC. Web3 projects often conduct private rounds for KOLs, allowing them to get invested into a token early in exchange for the token and project promotion. As a KOL aggregator, projects launch their KOL rounds on Cookie3 Affiliate and onboard KOLs onto their rounds in-platform. Cookie3 collects fees for managing the projects' KOL rounds and passes them on to $COOKIE stakeholders in regular airdrops. The fees are collected in the projects’ tokens from the KOL rounds, meaning that for the first time, communities and users get access to tokens from the exclusive KOL rounds and their preferential terms. 

Airdrops from Cookie3 Score: Rewards Distribution Fees

Cookie3 Score is the first protocol that distributes airdrops and rewards to users based on their on- and off-chain quality to projects looking to launch marketing campaigns. Users who register in Cookie3 Score (live in Q4 2024) receive a score across their Web3 wallets and social media accounts that determine their attractiveness as potential users of Web3 businesses. Businesses can launch campaigns, airdrops, and rewards that get distributed directly to users with a high score, i.e., quality Web3 users with the potential of converting into new projects’ users. Cookie3 collects fees whenever projects launch rewards and airdrops for the users of the Cookie3 Score and distributes them to $COOKIE stakers in the form of airdrops.

How to buy the $COOKIE token?

The $COOKIE token is in the pre-TGE phase and will be released on major CEX (centralized exchanges) in Q2 2024. Users can get early access to the token by participating in the Cookie DAO's $ COOKIE airdrop or applying to participate in the $COOKIE IDO hosted on Polkastarter and ChainGPT Pad.

How to stake $COOKIE?

The $COOKIE staking mechanism details will be revealed closer to the $COOKIE TGE date.

Why do holders stake $COOKIE for airdrops?

Holders stake $COOKIE to receive multiple airdrops because:

- They learn about new, exciting projects. Users find new interesting projects organically as they receive airdrops with staked $COOKIEs.

- They earn higher yields. With the regular multiple airdrops, the yield generated by $COOKIE is higher and more attractive than for tokens with ‘regular’ staking rewards.

- They earn passive airdrops. Users don’t have to perform airdrop tasks, such as daily or social farming tasks, to receive airdrops from exciting new projects.

- They get access to tokens from private KOL rounds.

To be eligible for multi-airdrop access in the Cookie Ecosystem, users must stake their $ COOKIE tokens.